A place for children, families and beautiful children's rooms

SORU is a children's store in the heart of Zurich - and at the same time a place that stands for inspiration when it comes to children's rooms. Born from the idea of three siblings, SORU is still a family business today, in which personal advice and proximity to our customers play a major role.

We help families to plan and furnish children's rooms that grow with their children. Rooms that are functional, create a sense of security and at the same time leave room for imagination and play.

Many families come to us when they are furnishing their first baby room. And we often accompany them for many years to come.

How SORU came about

SORU was born from the idea of three siblings to create a place that feels different from a classic furniture store.

We wanted to create a place where families feel at home. A place where people take their time. And a place where Children's rooms are not simply sold, but planned together.

Today, we advise families from Zurich and all over Switzerland, Furnishing children's roomsthat are functional and at the same time fit in with the family home.

It often starts with a small idea. Together with our customers, we develop a children's room that really suits the family.

The team behind SORU

SORU is run by three people who share a common passion: Designing spaces and moments for children that are functional and at the same time radiate warmth and personality.

Vanessa

Vanessa is the creative force in the team. With a keen sense for rooms, colors and details, she is constantly developing new, inspiring ideas and room concepts for children's rooms.

As a mother of two, she knows from her own experience how important it is to have a space that is both practical and provides a sense of security. It is precisely this perspective that she brings to her consultations. She is also the brain behind our social media presence - those who follow us on Instagram usually see the world of SORU through her eyes.

In her free time, she enjoys spending time with her children in the great outdoors and making the best pizza in the world with her husband Leonardo.

Loredana

Loredana combines a keen sense of space with a great talent for organization. In addition to her passion for interior design, she ensures that everything has its place at SORU, both in the store and behind the scenes.

With her eye for detail and her strong sense of space, she quickly recognizes which furniture and solutions suit a room. At the same time, she keeps an eye on our stock and is responsible for purchasing - it is largely thanks to her that our store looks so inviting.

She is also a mom of two and loves trying out new craft projects with her kids in her free time. As a family of four, they travel a lot - there's never a dull moment at home.

Francesco

Francesco is the person who pulls the strings at SORU in the background. From accounting and marketing to correspondence with our suppliers - many things that happen in the day-to-day running of the store pass through his desk.

He takes care of orders, coordinates furniture orders and ensures that everything is in the right place at the right time. While advice and planning takes place in the store, he ensures that everything runs smoothly in the background.

In his free time, he enjoys spending time in the kitchen or trying out new restaurants. He is also out and about a lot: playing sport, on the football pitch and often with an exciting podcast in his ear.

What is important to us

Personal advice

Planning a children's room is often more complex than expected. That's why we consciously take time for families and their individual needs.

Furniture that lasts

We work together with manufacturers who High-quality children's room furniturethat are durable and can often be used for many years.

Rooms that grow with children

Children's rooms are constantly changing. Our solutions help to design rooms that can adapt to new needs.

A place for children, families and beautiful children's rooms

Our store is deliberately designed to feel more like a home than a furniture store.

Here, children can try out furniture, discover materials and parents can develop ideas together with us to make their to furnish children's rooms optimally.

Many of our projects start right here - with a personal meeting in the store.

Are you planning a children's room?

If you have a Furnishing a nursery or planning a baby roomwe are happy to support you with personal advice.

Our store is deliberately designed to feel more like a home than a furniture store.

Here, children can try out furniture, discover materials and parents can develop ideas together with us to make their to furnish children's rooms optimally.

Many of our projects start right here - with a personal meeting in the store.